Society, Issues, Business, Advertising, Insider Perspectives
- Leading company presents its pitch on the commercial value of expertly crafted brand naming.
- A New York ad agency account planner and Salon columnist provides sardonic commentary on the trade.
- Remarks by Denis F. Beausejour on Proctor and Gamble's vision of its role in serving people's needs through web marketing.
- Academy of Marketing Science Review article describing the application of theory and analysis in the production of advertisements based on a study of young adults and print ads for alcoholic beverages.
- "Semiotic Solutions has pioneered the adaptation of cultural theory to the spheres of marketing and advertising in the UK."
- A relationship with a brand can be like a relationship with another person.
- a 'love-hate' perspective on the past, present and possible future of advertising [Requires Flash].
- Sometimes ads just aren't hip enough. PR firms are now employing undercover marketers to promote products by word of mouth. Article from Salon.
- Gallery of controversial advertisements which clients declined to run.
- An account planner describes the quest for brand essence. From Salon.
- Forbes magazine on new avenues for creating hype to serve brand marketing. Focuses on Bebe clothing.
- For a brand sell to be effective long-term, the advertising needs to create an emotional involvement between the consumer and the brand. Exponent, Jacque Chevron, describes brand loyalty as a form of marriage.
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